We don't just tell you what happened. We tell you why it matters and what to do next.
Listening and monitoring tools show you the noise. XOOP connects conversations, behaviour, search and stakeholder signals into one picture, so your team can see each risk with its evidence and the sources behind it.
XOOP is a closed-loop platform for onboarded clients. New accounts are set up by our team: reach out at contact@onlynereputation.com.
This is reputation intelligence, not listening.
Every product decision in XOOP traces back to the same three-part framework, not a slogan, an operating principle.
XOOP is not a listening tool. Listening tools show you mentions. We show you what they mean.
We flag reputation risks with their evidence
XOOP connects conversations, behaviour, search and stakeholder signals into one view of your reputation. Risk Center raises a Critical or High alert once an issue clears a real evidence threshold, and shows the coverage behind it.
We explain what is driving each risk
Every risk event carries its own written explanation of what's driving it and what to do about it, so each alert arrives with context attached, not just a number that moved.
We turn reputation data into business decisions
One reputation score and grade, competitor benchmarking, and executive-level tracking give your team a single place to point to when a leadership call, a campaign, or a crisis response has to be backed by something real.
Every reputation problem has six real questions. We answer all of them.
Not a feed of mentions. A straight answer to the six questions your comms team actually has to answer for leadership, every time something moves.
What's actually in the coverage
Every signal across every channel resolved into one clear read: each risk, its sentiment and any alert, not a wall of raw mentions to sort through yourself.
Where the conversation is happening
Press, social, forums, video: broken out by source, so you can see whether it's one contained post or coverage across several channels.
Why it's happening
The real story, topic, or stakeholder driving the shift: root-cause context tied to actual coverage, not just a number that moved without explanation.
When it was published
Every article, post and video is dated and tied to its source, so you can see when each piece of coverage appeared.
Whom it affects
Reputation risk is rarely abstract. We name the executive, the stakeholder, or the specific story actually carrying the coverage.
How to respond
A clear read on what's driving the number and what needs attention first, so your team acts on signal, not on noise.
Who this is built for
Different moments, the same need: know what's actually happening to your reputation, and what to do about it.
IPOs
Going public puts your reputation under a magnifying glass overnight. XOOP scores press and social coverage for sentiment and risk, so a story that could move investor perception is flagged for your team to review.
Startups
A small team can't absorb a reputation hit the way an enterprise can. XOOP gives early-stage companies the same Risk Center and executive tracking a much larger comms team uses, so a first bad news cycle is flagged and explained.
Brands and established companies
At scale, reputation risk comes from everywhere at once: a dozen executives, a shifting competitive set, coverage in every channel. XOOP scores every leader's own reputation, benchmarks you against every competitor you track, and keeps ongoing reputation health in one dashboard.
Inside the platform
A look at how XOOP turns raw coverage into a decision.
Real screenshots from the live platform, tracking Anthropic.
What's under the hood
Everything you need to move from we saw a mention to here's what we're doing about it.
Multi-channel coverage collection
Press, RSS, social, video and forum coverage collected each time you run a client's pipeline, matched automatically to the right brand, executive, or competitor.
AI-scored sentiment and risk on every mention
Every piece of coverage collected in a run is scored for sentiment and risk in that same run, so a single alarming article is never buried in a feed of routine mentions.
Executive reputation tracking
Individual leaders get their own reputation score, grade, and a plain-language explanation of what's actually driving it, not just a number with no context.
Competitor benchmarking
Share of voice, sentiment comparison, and topic ownership against every competitor you track: a real head-to-head, not a guess based on gut feel.
Risk alerts
Critical and high risks are raised as alerts at the end of each run, scored and prioritised, instead of waiting for someone to notice a bad headline in their inbox.
Brand impersonation and deepfake checks
Run a domain scan for a brand keyword to find look-alike and typosquat domains built to impersonate your brand, or upload an image to check it for manipulation.
One dashboard, every client
Switch between every brand your team manages from a single login, with the same rigour applied consistently, account to account.
Where XOOP actually differs
General social-listening platforms like Meltwater, Brandwatch, and Sprinklr are built volume-first: track mentions, count engagement. XOOP is built reputation-first.
| Capability | Meltwater / Brandwatch / Sprinklr | XOOP |
|---|---|---|
| Mention monitoring | Yes | Yes |
| Sentiment scoring | Yes | Yes |
| Root-cause explanation (why is this happening) | Not typically | Yes |
| Executive-level reputation grading with explainability | Not typically | Yes |
| Risk scoring and alerting | Limited | Yes |
| Competitor share of voice and sentiment benchmarking | Varies | Yes |
| Built for PR and reputation-risk teams, not general social marketing | Marketing-first | Yes |
Based on how general social-listening platforms are typically positioned and on XOOP's own built capabilities. Not a claim about any specific competitor's internal roadmap.
What this actually changes for your team
Not features for their own sake. The outcomes they're built for.
See each risk with its evidence
Risk events, alerts and the articles behind them sit in one place, each with a written explanation of what is driving it.
Walk into every client call with an answer
No more let me get back to you. The risk, the evidence behind it, and the recommended action are already on the dashboard when the question comes.
Prove the value of your comms work
A real, defensible reputation score your team can point to, with the evidence behind it, not a vague sense that things are going fine.
Act on signal, not on noise
Stop scrolling raw mentions to guess what matters. The platform tells you what's worth your attention today, and what isn't.
See what your reputation data has been trying to tell you.
Book a walkthrough with the team behind XOOP.
Built by
Onlyne Reputation
XOOP is Onlyne Reputation's reputation intelligence product: the same team that supports our clients' broader reputation management work builds and operates the platform behind it.